About Us
Message from our Founder
After more than two decades of rich and diverse experience in the beauty and fragrance industry across India and the Middle East, I have embarked on an exciting new chapter as the founder of IKYK Perfumes — a brand born from passion, expertise, and a deep understanding of the art of scent.
Throughout my career, I have had the privilege of working with leading global brands, honing my skills in product development, brand strategy, retail management, and consumer engagement. These experiences have shaped my belief that fragrance is far more than a product — it is a personal expression, a story, and a memory captured in scent.
IKYK, short for “I Know, You Know,” embodies this philosophy. It celebrates the intimate, emotional connection people share with fragrance — where each note resonates differently with every individual. At its core, IKYK Perfumes represents trust, authenticity, and creative transparency. Every creation is thoughtfully crafted to combine technical mastery with heartfelt artistry, offering fragrances that feel personal, memorable, and timeless.
With IKYK Perfumes, my vision is to bridge deep industry knowledge with genuine personal choice — to empower individuals to discover scents that not only reflect who they are but also evolve with who they become.